TLA Digital Sales Promotions - Case Studies

Click on a case study to view detailed information.

Melitta launches a 16 breakfast ideas promotion
Melitta launches a comprehensive POS campaign with exclusive breakfast ideas delivered on DVD and downloads

Sony Ericsson St Mary's Ghost click-to-call viral
Sony Ericsson launched a unique click-to-call viral to promote its Walkman W595i handset.

Kingston promotion feat. Destination Vienna 2008
Kingston Technology offered exclusive football content with 2GB USB flash drive

www.songs4surveys.com
Lightspeed Research, EMI music and TLA launch a unique online loyalty programme

Lexware software-with-software promotion
Lexware bundled "Who wants to be a millionaire" with its own financial software

Calgonit retail promotion
Ice Age and Garfield DVD’s bundled in-box with market leader Calgonit

James Bond retail promotion
Three James Bond Ultimate Edition DVD’s bundled with Sony Ericsson phone

50,000 pre-loaded memory cards
A famous football audio book pre-loaded on flash memory storage media

DTM Race Driver premium promotion
DTM Race Driver online game bundled within DSL’s starter package

Instant Win On-pack
100,000 cinema-related prizes to be won with Stella Artois’ beers

In Pack promotion
One or two PC games bundled with Sapphire Graphic Cards

Token Collect
Tokens to be collected with The Sun for PC Games

Distribution Incentive
WWF Panda Junior PC game bundled in-box with market leader Lu (Danone)

In-pack retail promotion
Warm Up! PC game bundled in-box with Braun dry shavers

Prize Fund Supply
PC games to be won via Premium rate phone competition

Newspaper
CD-ROM and DVDs bundled with The Daily Star

DVD Covermount
A unique DVD collection of the best British TV comedies bundled with a magazine