TLA launches a summer promotion for Wella

Hamburg, 21 July 2009. In July of this year starts a special summer activity proposed by Wella Professionals to its clients in the Hairdressing Trade. Upon request, the customer receives for the purchase of some Wella High Hair styling products, either a DVD, one of four high-quality audio books or a voucher for a free photo book.

The Licensing Agency GmbH in Hamburg initiated this marketing operation and arranges the collaboration between Wella AG and the content publishers ensuring a smooth process.

"Once more, we have developed a bespoke solution fitting Wella’s needs and expectations" states Ben Brost, Executive Director of TLA. "This campaign provides a multi-media package for every taste."

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