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TLA facilitates a film partnership for coffee-brand Saeco
posted on 09/08/2009Saeco and Constantin Film partnered for the theatrical release of "Maria, ihm schmeckt’s nicht" in Germany.
To drink freshly brewed coffee and sit back and relax - that would certainly be Jan’s wishes, the protagonist of the new Constantin movie, "Maria, ihm schmeckt’s nicht". Because the movie based on the bestseller novel of the same name is directly linked to Italy and Italian coffee moments, Saeco and Constantin Film decided to partner around the movie release and offer three coffee machines of the line Xsmall Steam ES in red and white. Saeco launched a lottery competition both by mail and online at www.saeco.de or www.maria.film.de, offering as well some dedicated posters and postcards to be able to win the prizes.
A communication operation was as well organized for the movie premiere in Munich where Saeco distributed coffee to the participants, and brought a small, red Ape - Italian, three cult Transporter.
To drink freshly brewed coffee and sit back and relax - that would certainly be Jan’s wishes, the protagonist of the new Constantin movie, "Maria, ihm schmeckt’s nicht". Because the movie based on the bestseller novel of the same name is directly linked to Italy and Italian coffee moments, Saeco and Constantin Film decided to partner around the movie release and offer three coffee machines of the line Xsmall Steam ES in red and white. Saeco launched a lottery competition both by mail and online at www.saeco.de or www.maria.film.de, offering as well some dedicated posters and postcards to be able to win the prizes.A communication operation was as well organized for the movie premiere in Munich where Saeco distributed coffee to the participants, and brought a small, red Ape - Italian, three cult Transporter.
